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Fotokabine

Fotokabine | https://fotokabine.fr/


Problem to be solved

Trade

  • Build a qualified customer/prospect file.
  • Improve your transformation rate.
  • Acquire new customers.
  • Optimise CRM (Customer Relationship Management): build customer loyalty.
  • Promote and enhance the products and services offered.
  • Boost your point of sale.
  • Publicise a new product, collect the opinion of customers / prospects to target the choice of collections.
  • Obtain customer feedback (satisfaction surveys, opinions).
  • Measuring the return on investment when implementing communication operations.

 

Tourism

  • Collect qualified tourist data.
  • Sort and categorise the data collected in order to adapt the territory’s communication strategy.
  • Encourage the tourist target to share their experience, to give their opinion on the tourist experience they have had in the territory.
  • Facilitate access to the territory’s offer for customers during their stay by centralising information.
Solution
  • Fotokabine is a marketing tool that uses the photo experience to collect data.
  • The photo functionality encourages the target to participate in the animation.
  • Once captured by the photo animation, the customer is in the best conditions to answer a satisfaction questionnaire or a survey.
  • The range of marketing functions offers the possibility of creating a personnalized operation adapted to the marketing and/or communication objectives.

The back office software, which can be consulted on any type of device (tablet, computer, telephone), allows the operation to be monitored live and the data to be downloaded in one click, in compliance with the RGPD. This software offers the possibility of sorting and categorising the data collected.

 

Advantages

  • A modern digital tool that is easy to use and intuitive.
  • Compliance with the General Data Protection Regulation (GDPR).
  • A unique personnalized operation, designed according to your marketing and communication objectives.
  • Time saving: participants constitute your qualified database.
  • Direct emailing campaign: the data is used from the start of the operation (sending the photo by email with a personalised text that can include a link to your website, your social networks and a pdf document).
  • Improve your conversion rate thanks to the “instant discount coupon” feature.
  • Generate sales of a product thanks to the unlocking of the animation by scanette (scan of the bar code of the receipt to access the animation).
  • Optimise your stocks: consult your customers and prospects on the choice of your future collections thanks to the “survey” function.
  • Animate the waiting time: during busy periods, the animation offers a pleasant moment of waiting and positively marks the mind of your customers.
  • Create a flow in the shop, make your point of sale more dynamic to build customer loyalty and acquire new customers.
  • Increase your turnover during slower periods of activity thanks to the “deferred coupon” function.
Success case. Results

Trade

Commercial animation for a chewing gum brand.

  • Objective: launch a new product (make it known, generate sales).
  • Mechanics: a Fotokabine in a shopping mall, the brand offers a photo to visitors. A fan is activated when the photo is taken to remind the brand’s slogan “A breath of fresh air”. The photo also triggers a candy dispenser: the participant gets a sample of the new product.

 

Commercial animation for a beverage brand.

  • Objective: to generate sales of a product.
  • Mechanics: for every purchase of this product, scan your receipt on the terminal to unlock the animation.

 

Tourisme

Operation in hotel group.

  • Objective: to gain notoriety on online booking platforms.
  • Mechanics: a Fotokabine installed in the hotel lobby. Guests immortalise their stay with a souvenir photo offered by the hotel. At the same time, they answer a satisfaction questionnaire and are encouraged to share their opinion on an online booking site.
  • In the event of a negative review, they agree to be contacted by the hotel’s customer service department with a view to improving their service.

Contact information

Contact person
Camille Guiraud